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Adidas and Arsenal Mark Four Years of ‘No More Red’ Initiative
Adidas and Arsenal are proudly marking the fourth year of the impactful No More Red initiative, which first launched in January 2022. The program, designed to tackle the root causes of youth violence and provide safe spaces for young people, continues to create meaningful change within the community.
The initiative addresses the alarming rise in knife crime across London, with over 11,500 knife-related offenses reported in the capital between June 2022 and June 2023. Through No More Red, Arsenal and Adidas are working to prevent youth violence by providing opportunities for young people to channel their energy into positive pursuits.
To mark its fourth year, adidas and Arsenal have brought together community members who have been recognized for the positive impact they have been making in their local community alongside some first team players such as Declan Rice, Alessia Russo to further discuss the impact of the initiative.
Similar to previous campaigns, the No More Red Kits will not be for sale
