adidas and Arsenal "no more red Campaign"

Arsenal and adidas have teamed up for the third consecutive year to continue their “no more red” campaign an initiative to help keep young people safe from knife crime and youth violence. For the first time, the men’s team would wear a signature white kit at home for the first time in the FA Cup game against Liverpool on the 7th of January.

No more red was first launched in January 2022 to support the longstanding work done by Arsenal to help keep young people safe from knife crime and youth violence.

The whiteout kit will not be for sale, but the T-shirt designed by Nellie Rose- who took part in the 2023 no more red social action projects will go on sale from 29th January for retail price of 30 pounds and all proceeds from the sales will go to Arsenal’s charity partners:

The Arsenal Foundation, Abianda (Abi Billinghurst & Associates); Octopus Community Network Limited; Box Up Crime; Stephen Lawrence Day Foundation; Don’t Stab Your Future; Ben Kinsella Trust; Steel Warriors; Copenhagen Youth Project; and St Giles Trust.

According to Freddie Hudson who is the head of Arsenal in the community:  “No More Red provides a unique opportunity to highlight almost four decades of our local community work that has helped to keep thousands of young people safe. Throughout the first two years of No More Red, we’ve worked in our local area with adidas, our local authority and our charity partners to build on our support for young people by providing more high quality safe spaces to play sport, access to trusted role models and to shine a light on the positive work being done across our community.
“Young people face multiple challenges as they grow up in today’s world and we don’t have all the answers, but we are confident that by acting together and shining a light on the support network available across our community, we can make a significant contribution to the lives of our participants.”