Arsenal's new Away Jersey in Collaboration with Adidas and Labrum London Celebrates Club's deep connection to African Diaspora

In this collaboration with Labrum London, Adidas and Arsenal celebrate the profound and enduring connection the club shares with the African diaspora in London and beyond. Labrum London, a brand that proudly embodies British African heritage, brings its unique touch to this partnership by incorporating bespoke African-inspired graphics into the new Arsenal away kit.

This initiative is more than just another Jersey launch collab; it is a recognition and celebration of the vibrant cultural contributions of the African diaspora to the club and its community. By integrating these distinctive designs, Arsenal is not only honoring a significant part of their fan base but also showcasing the rich tapestry of cultures that enhance the diversity and inclusiveness of the sport.

Such collaborations are essential in the modern era, where representation and acknowledgment of different cultures play a crucial role in fostering unity and pride among supporters. This away kit stands as a symbol of solidarity and respect, reflecting the club’s appreciation for the cultural influences that have shaped its identity. Arsenal’s decision to work with Labrum London highlights the importance of celebrating heritage and the positive impact it has on building a more inclusive community within football.