Chelsea & Nike's New Third Kit Celebrates 50 Years of Iconic West London Style

One standout element in the new Third Shirt isn’t just the colors and designs—it’s the vertical double Nike Swoosh. Seriously, what better way to capture the rebellious spirit of the punk era, all about youth, energy, and refusing to blend in.

The shirt and shorts feature bold yellow and pink accents, with the fabric showcasing a mix of torn-up, clashing punk-inspired patterns.

According to the club, the vertical, double Nike Swoosh symbolizes the rapid growth of the women’s game. "Two logos. Two teams. One vision." Worn by both the men’s and women’s squads, the upward-facing swoosh honors the ascent of women’s football. Rising together."

Images of new kit in action

The new Chelsea kit carries a message that goes beyond the pitch. It’s a tribute to the cultural revolution that shaped West London and resonated globally, emphasizing creativity, individuality also honoring a legacy of challenging the status quo, much like the punk movement did decades ago.

By incorporating design elements that nod to this vibrant history, Chelsea and Nike are sending a message of empowerment and progress, particularly in the context of the rapidly growing women’s game.

The kit serves as a symbol of unity, celebrating both the past and the future, and reinforcing that football is more than just a sport—it's a platform for cultural expression and societal change.

Available for sale tomorrow 27th August