Erling Haaland signs for Nike

In what Nike refers to as a new era of number 9 and ”Erling Haaland as a force of nature” The Manchester City striker is now the face of the brand alongside Kylian Mbappe, Alexia Putellas, Marcus Rashford and others.

The goal scoring machine wore Nike boots until January 2022 and since then has been seen wearing adidas and Nike with both companies enthusiastic about a deal with the Norwegian.

In a press release by Nike, EBH record breaking scoring makes him the next generation striker , according to the fashion giant “Haaland’s commitment to holistic fitness and mental health contributes to his success”

PUMA’s hope of signing the Norwegian striker would have been dashed considering the German fashion brand sponsors Manchester City’s kit. Overall it is a win for both brands as the striker still plays in the Puma jerseys additionally, recent signing of Jack Grealish in a lucrative 5-year boot deal would create a long term sustainable influence for the brand.

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