Exploring Football Superstitions Through Fashion: Highsnobiety x Coca-Cola Zero Sugar Collaboration

In partnership with Coca-Cola Zero Sugar, Highsnobiety has launched a unique capsule collection inspired by the fascinating world of football superstitions. This collection highlights the quirky and endearing rituals that are an integral part of football culture, where every fan holds onto their own lucky charm or ritual. These superstitions reflect diverse cultural nuances and celebrate the passionate fans of the sport.

From wearing a specific jersey to ensuring their favorite team’s success to sitting in the same spot for every match, football fans around the world have developed a myriad of superstitions. For example, some fans always enter the stadium with their right foot first, believing it brings good luck. Others might always eat the same meal before a game or avoid washing their favorite team’s scarf during a winning streak. Mine is reverse psychology by always predicting the opposition team would win or say we would miss the penalty, the reverse is usually the case and that has always worked.

The Highsnobiety x Coca-Cola Zero Sugar collaboration takes these beloved superstitions and channels them into an elevated take on the classic football kit. This collection reimagines traditional silhouettes and incorporates references to football’s rich graphic heritage, offering fans a stylish way to connect with their favorite sport.

What are your thoughts on this football inspired collection, comment below.