Today, adidas proudly revealed KONEKTIS, the Official Match Ball of the UEFA Women’s EURO 2025, as anticipation for the tournament builds. With just six months to go until the competition kicks off and the final draw imminent, KONEKTIS brings innovative design, cutting-edge technology, and a tribute to Switzerland, the
Available in five vibrant colors
Goal-Ready Glamour!
The Three Stripes Strikes again
A Rhythmic Flow of beauty
Timeless and Vibrant
Unique, Playful and Vibrant
An icon meets a dreamer: KidSuper and Ronaldinho collide in an electrifying collab that bridges the worlds of sport and style.
Time to Get Cozy and Cool.
Celebrating Europe's most Elite and decorated club
From bold streetwear to chic game-day outfits, these ballers are making waves not just on the pitch, but in the fashion world too. Discover our October edition of women ballers redefining style.
The men’s first team will feature the British band’s logo during the Clásico on October 26th, while the women’s team will showcase it in their game against Eibar on November 2nd.
From Pitch to Runway, explore all about Beckham x Fenty x PUMA launch
Raising awareness against breast cancer
In the past years we have seen a growing trend of TV stars entering into the sports ownership space, blending entertainment with the business of football. Get to know some of them
Made for the Arsenal Faithful
Preserving legacy and empowering fans to become stakeholders
We recently caught up with Nicole Anyomi, Eintracht Frankfurt forward and German international, to talk about her inspirations, her foray into fashion, launching a clothing label, and how she balances life both on and off the pitch.
Industry leaders discuss football's future at WFS
Jules and Jacquemus- a match made in France
Cheers, Prost
Bold, Vintage-Inspired, Iconic
Stylish, dynamic, captivating
Bavarian tradition meets modern design
Up close and personal into the life of Jude Bellingham, exploring his journey beyond the football pitch.
celebrating the legacy of music and fan culture
A limited edition lifestyle collection
The beautiful game has produced countless legends, but only a select few have names that resonate across generations. Celebrating the 10 most iconic footballer names of all time.
Check out our top picks and what makes each kit unique! In no particular order
Just in case you didn't know, football-themed knitwear is really popular right now. We recently caught up with a London-based football crochet designer.
Delving into a recently launched football academy in Nigeria by Burna Boy to train young players, also a reality TV program, to provide scouting opportunities and accessibility for aspiring athletes.
The kit also celebrates the rapid growth of the women’s game and was already debuted at the Chelsea Women and Arsenal pre-season match in the United States.
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