In Conversation With Sewlots

Just in case you didn't know, football-themed knitwear is really popular right now. We recently caught up with a London-based football crochet designer.

Empowering Africa’s Future Stars: Inside Burna Boy's Football Academy

Delving into a recently launched football academy in Nigeria by Burna Boy to train young players, also a reality TV program, to provide scouting opportunities and accessibility for aspiring athletes.

Chelsea & Nike's New Third Kit Celebrates 50 Years of Iconic West London Style

The kit also celebrates the rapid growth of the women’s game and was already debuted at the Chelsea Women and Arsenal pre-season match in the United States.

Top Fashion Highlights from the 2024 PFA Awards Red Carpet

Premier League Stars graced the Red carpet in some dashing looks

Juventus Announces 'Save the Children' as First Team Shirt Sponsor.

Save the Children, an organization dedicated to protecting children at risk and securing their futures for over a century, will now feature on the jerseys of Juventus's men's and women's first teams

Jude Bellingham Partners with Louis Vuitton

LV announced Bellingham as an official “Friend of the House,”

Adidas 2024/25 Third Jerseys for Top Clubs Are a Whole Vibe

These kits are truly legendary

Bayer Leverkusen to Debut Emotional Documentary Series 'A Dream Come True' on Prime Video This September

Celebrating historic double winning season

Manchester City Away Kit Look Book

An Insider's Style Guide

Streaming Platforms Score Big with Football Films and Series

Some Shows you probably missed

Making Impact: Grassroots and Charity Projects Led by young Soccer Stars

Most charitable young football players

Ranking 2024/25 Premier League Club Kits: The Best, Bad, and Most Unusual

We explore some of the best looks we can expect to see on the pitch in the new season, based on the Premier League home kit launches so far

Adidas launches Jude Bellingham's first signature collection

Jude Bellingham's first signature collection

Pepsi and Pompeii's new capsule collection celebrates love for the beautiful game

Pepsi has partnered with the Spanish label Pompeii to create a football-themed capsule collection that celebrates the love of the beautiful game. Called ‘La Pretemporada,’ the collection draws inspiration from the pre-season summer of a professional football club. It includes seven unisex items such as T-shirts, football jerseys, a windbreaker,

Arsenal's new Away Jersey in Collaboration with Adidas and Labrum London Celebrates Club's deep connection to African Diaspora

In this collaboration with Labrum London, Adidas and Arsenal celebrate the profound and enduring connection the club shares with the African diaspora in London and beyond. Labrum London, a brand that proudly embodies British African heritage, brings its unique touch to this partnership by incorporating bespoke African-inspired graphics into the

Manchester City Names C.P. Company as Official Fashionwear Partner

Manchester City today proudly announced a partnership with the iconic Italian brand, C.P. Company, as their official fashionwear partner. Replacing Dsquared2 from 24/25 season. This collaboration highlights the longstanding connection between Manchester and the Italian label, a relationship that flourished in the 1980s through genuine engagement with football