Pepsi and Pompeii's new capsule collection celebrates love for the beautiful game

Pepsi has partnered with the Spanish label Pompeii to create a football-themed capsule collection that celebrates the love of the beautiful game.

Called ‘La Pretemporada,’ the collection draws inspiration from the pre-season summer of a professional football club. It includes seven unisex items such as T-shirts, football jerseys, a windbreaker, and a cap, blending Pompeii’s signature streetwear style with Pepsi’s unique branding.

Each piece in the collection showcases the new Pepsi logo, marking its first redesign in 14 years. This collaboration between a fashion label and a beverage brand exemplifies how such partnerships can be a perfect match. By merging the creativity of fashion with the widespread appeal of a beloved beverage brand as we have seen similarly with Cocacola and Highsnobeity, these collaborations often result in innovative and exciting products that captivate a diverse audience. The fusion of Pompeii’s modern streetwear aesthetic with Pepsi’s refreshed branding highlights the dynamic synergy that can emerge when different industries unite.